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Make Video marketing part of the digital marketing

Make Video Marketing Part of the Digital Marketing Mix

vekaya   
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Jul 23

Have you included video marketing into your online marketing strategy? If not, it’s time you should. A few years ago, video marketing seemed to be more popular wit selective brands and products. But now, if you want to engage your customers and reach them where they are, then video has

How Marketers in UAE can leverage social media for Rio Olympics 2016

vekaya   
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Jun 28

  With the Olympics games kicking off in Rio, Brazil in Aug 2016, marketers have already started ramping up their efforts around the event. What can you as a marketer do to leverage this fantastic marketing opportunity with your audience in UAE? Sponsorship and broadcast revenue as well as global

The fascination for Facebook Likes

vekaya   
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Jun 16

Do you find yourself in the constant desire of more Facebook LIKES! As a digital marketer do you find yourself believing that somehow more facebook likes is truly going to create massive engagement, viral excitement, and blast revenue to new heights of glory and awesomeness. Facebook is one of the

Facebook UAE Users Statistics 2016

Advertising Revolution this Ramadan through Pop Art

vekaya   
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Jun 09

As digital literacy in the MENA region goes up, the internet has emerged as an increasingly popular source for entertainment, research and socializing, particularly during Ramadan when people have significant free time on their hands. But MENA marketers and advertisers have yet to catch up with user behavior. The vast

Facebook UAE Users Statistics 2016

Deep Dive into Facebook UAE Users Statistics 2016

vekaya   
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May 30

95% of the UAE’s population today is active Internet users. Emiratis have been quick to embrace most major social network platforms, with Facebook emerging as a clear favourite. UAE has the highest penetration rate for Facebook in the Gulf region, with over 46% of the population using the platform actively.

Advertising Budget spending in the UAE

The changing landscape on Advertising Budget spending in the UAE

vekaya   
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May 24

According to the ‘we are social report’ for 30 countries, UAE holds the 1st position in Internet penetration, with over 96% of Internet penetration rate.  Infact, it’s not a surprise anymore that UAE population spends more time on the Internet than watching TV. Average daily Internet use via a tablet or

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