How Marketers in UAE can leverage social media for Rio Olympics 2016

  With the Olympics games kicking off in Rio, Brazil in Aug 2016, marketers have already started ramping up their efforts around the event. What can you as a marketer do to leverage this fantastic marketing opportunity with your audience in UAE? Sponsorship and broadcast revenue as well as global[…]

The fascination for Facebook Likes

Do you find yourself in the constant desire of more Facebook LIKES! As a digital marketer do you find yourself believing that somehow more facebook likes is truly going to create massive engagement, viral excitement, and blast revenue to new heights of glory and awesomeness. Facebook is one of the[…]

Facebook UAE Users Statistics 2016

Advertising Revolution this Ramadan through Pop Art

As digital literacy in the MENA region goes up, the internet has emerged as an increasingly popular source for entertainment, research and socializing, particularly during Ramadan when people have significant free time on their hands. But MENA marketers and advertisers have yet to catch up with user behavior. The vast[…]

Why Digital Marketing is important in UAE

Digital Marketing: It’s no longer just the ‘Internet of Things’ but has transformed into the ‘Internet of Life’ due to huge impact of the internet, apps, smartphones and other ICT technologies on our social lives. With the ever-increasing usage of mobile phones, the influence is even growing on the UAE[…]