How Marketers in UAE can leverage social media for Rio Olympics 2016

  With the Olympics games kicking off in Rio, Brazil in Aug 2016, marketers have already started ramping up their efforts around the event. What can you as a marketer do to leverage this fantastic marketing opportunity with your audience in UAE? Sponsorship and broadcast revenue as well as global[…]

Get the Google AdWords average conversion rates by industry

As a company managing its own Google ads account or as an agency, the usual practice of optimization is to refer to one’s own past performance. Your primary source of insight is probably your own historical data and as long as your conversion rates are trending upwards, you think you[…]

What UAE businesses can learn from Google consumer insights tool?

Recently, Internet giant Google Middle East launched its facility “Think With Google” across the MENA region, which provides data that can help local companies maximize business opportunities collected from studying the behavior of browsers in the region. The research revealed that 53 percent of people in the UAE “go online[…]