Facebook UAE Users Statistics 2016

Advertising Revolution this Ramadan through Pop Art

As digital literacy in the MENA region goes up, the internet has emerged as an increasingly popular source for entertainment, research and socializing, particularly during Ramadan when people have significant free time on their hands. But MENA marketers and advertisers have yet to catch up with user behavior. The vast[…]

Digital Marketing Trends to watch out in 2016

Our look at the latest trends in digital media and technology and how they will impact digital marketing this year In a recent digital conference in Dubai, Google executives stated that a human eye sees a marketing communication every 19 secs. The digital space is also flooded with ads on[…]

Get the Google AdWords average conversion rates by industry

As a company managing its own Google ads account or as an agency, the usual practice of optimization is to refer to one’s own past performance. Your primary source of insight is probably your own historical data and as long as your conversion rates are trending upwards, you think you[…]

What UAE businesses can learn from Google consumer insights tool?

Recently, Internet giant Google Middle East launched its facility “Think With Google” across the MENA region, which provides data that can help local companies maximize business opportunities collected from studying the behavior of browsers in the region. The research revealed that 53 percent of people in the UAE “go online[…]