Marketing automation for small businesses in 2018

  Marketing automation for small businesses is like a revenue engine that is a ‘must have’ tool in 2018 . Marketing automation helps marketers organize their lead generation, segmentation, lead nurturing and customer life cycle marketing. It also helps you to measure your marketing efforts in order to build strong[…]

The fascination for Facebook Likes

Do you find yourself in the constant desire of more Facebook LIKES! As a digital marketer do you find yourself believing that somehow more facebook likes is truly going to create massive engagement, viral excitement, and blast revenue to new heights of glory and awesomeness. Facebook is one of the[…]

Why Digital Marketing is important in UAE

Digital Marketing: It’s no longer just the ‘Internet of Things’ but has transformed into the ‘Internet of Life’ due to huge impact of the internet, apps, smartphones and other ICT technologies on our social lives. With the ever-increasing usage of mobile phones, the influence is even growing on the UAE[…]

Get the Google AdWords average conversion rates by industry

As a company managing its own Google ads account or as an agency, the usual practice of optimization is to refer to one’s own past performance. Your primary source of insight is probably your own historical data and as long as your conversion rates are trending upwards, you think you[…]

What UAE businesses can learn from Google consumer insights tool?

Recently, Internet giant Google Middle East launched its facility “Think With Google” across the MENA region, which provides data that can help local companies maximize business opportunities collected from studying the behavior of browsers in the region. The research revealed that 53 percent of people in the UAE “go online[…]